Reinforcing Your Value with Postcards

Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles.

This week I received a postcard from the photographer. He used my images as the art on the face and included a thank you on the back. This was a fantastic use of the medium and the properties he had.

Placing my photo on the card immediately captured my attention and made me read it but using the image he had created further reinforced his value and our relationship.

He actually used SendOutCards for production, which doesn’t work for all but proved to be a great platform for his purpose.

This approach could easily be transferred to any business who creates images for their client — graphic designer, illustrator, even architects or perhaps a dentist or orthodontist to who takes before and after glamour shots.


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