Recommended Marketing Reads: Shankman’s Outrageous PR Stunts Not Just About the Stunts

I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices  and riding on planes — and thus managed to get through three books, including this one that one I read during the MRIs of my foot:

Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them — Popular text by the now even more popular Peter Shankman. If you’re using HARO, you need to read his book, too. It’s not all about stunts, either. There are some grounded ideas in here about how to improve the power of your writing.

Pull this book out the next time you need to write another press release and I guarantee you that it will change the way you write.


Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

%d bloggers like this: