I spent an extraordinary amount of time reading last month — between sitting in doctor’s offices and riding on planes — and thus managed to get through three books, including this one that one I read during the MRIs of my foot:
Can We Do That?! Outrageous PR Stunts That Work–And Why Your Company Needs Them — Popular text by the now even more popular Peter Shankman. If you’re using HARO, you need to read his book, too. It’s not all about stunts, either. There are some grounded ideas in here about how to improve the power of your writing.
Pull this book out the next time you need to write another press release and I guarantee you that it will change the way you write.