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	<title>Michael Mackenzie Communications &#124; Atlanta, GA &#124; Marketing and PR for Small Business</title>
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		<title>Michael Mackenzie Communications &#124; Atlanta, GA &#124; Marketing and PR for Small Business</title>
		<link>http://michaelmackenzie.wordpress.com</link>
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		<title>Invest in a Change of Scenery</title>
		<link>http://michaelmackenzie.wordpress.com/2010/07/27/invest-in-a-change-of-scenery/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/07/27/invest-in-a-change-of-scenery/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 17:48:33 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=371</guid>
		<description><![CDATA[Albert Einstein is credited with describing insanity as doing the same thing over again and expecting a different result and while you don&#8217;t often see him mentioned in marketing arenas, the application is equally valid here. How often have you poured good money after bad on a marketing program or message that wasn&#8217;t working just [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=371&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why Frequency Marketing Works</title>
		<link>http://michaelmackenzie.wordpress.com/2010/07/27/why-frequency-marketing-works/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/07/27/why-frequency-marketing-works/#comments</comments>
		<pubDate>Tue, 27 Jul 2010 15:32:03 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=375</guid>
		<description><![CDATA[Marketing Sherpa&#8217;s chart this week  &#8212; entitled The Long Road from Lead Generation to Sales Conversion &#8212; further reinforces everything we&#8217;ve been saying lately about the importance of frequency marketing. Once a lead is in the pipeline, you need to nurture, nurture, nurture them until they convert to customers. Because your field sales personnel can&#8217;t possibly [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=375&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jenniferkoon</media:title>
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			<media:title type="html">Long Road from Lead Generation to Sales Conversion</media:title>
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		<title>Once is Not a Marketing Campaign</title>
		<link>http://michaelmackenzie.wordpress.com/2010/07/26/once-is-not-a-marketing-campaign/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/07/26/once-is-not-a-marketing-campaign/#comments</comments>
		<pubDate>Mon, 26 Jul 2010 17:30:02 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=364</guid>
		<description><![CDATA[If I had a dollar for the number of times that a business owner told me they tried marketing once and it didn&#8217;t work for them, I would be driving a much nicer car. Marketing is not like lima beans, you can&#8217;t try them once and make a decision on the spot that it doesn&#8217;t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=364&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<title>Why Smart Professionals Invest in Marketing</title>
		<link>http://michaelmackenzie.wordpress.com/2010/06/25/why-smart-professionals-invest-in-marketing/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/06/25/why-smart-professionals-invest-in-marketing/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 17:45:36 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Public Relations]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=368</guid>
		<description><![CDATA[Some businesses fall prey to the great idea of if we build it, they will come. No marketing necessary. Typically this is the plight of organizations run by really smart and highly educated professionals like engineers or attorneys. They know they are really good and what they do. And they have a high expectation that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=368&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Choice of Venue Makes a Difference</title>
		<link>http://michaelmackenzie.wordpress.com/2010/05/21/choice-of-venue-make-a-difference/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/05/21/choice-of-venue-make-a-difference/#comments</comments>
		<pubDate>Fri, 21 May 2010 12:18:49 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Budgets]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=357</guid>
		<description><![CDATA[I still get the opportunity to help clients with seminars periodically thought not as often as when I was with Microsoft. One of the interesting lessons learned has to do with site selection. All business owners are looking to cut corners and so the idea of free is always appealing with cheap being a second [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=357&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Reinforcing Your Value with Postcards</title>
		<link>http://michaelmackenzie.wordpress.com/2010/05/19/reinforcing-your-value-with-postcards/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/05/19/reinforcing-your-value-with-postcards/#comments</comments>
		<pubDate>Wed, 19 May 2010 21:07:59 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Direct Mail]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=349</guid>
		<description><![CDATA[Last month I had professional headshots taken at diSogno Photography for use on my website, in membership directories and for bylined articles. This week I received a postcard from the photographer. He used my images as the art on the face and included a thank you on the back. This was a fantastic use of the medium [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=349&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2010/05/19/reinforcing-your-value-with-postcards/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Miscalculating the ROI of Social Media</title>
		<link>http://michaelmackenzie.wordpress.com/2010/05/07/miscalculating-the-roi-of-social-media/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/05/07/miscalculating-the-roi-of-social-media/#comments</comments>
		<pubDate>Fri, 07 May 2010 21:13:42 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=352</guid>
		<description><![CDATA[In Ed Schipul&#8217;s Personal Brand Era presentation to the PRSA Georgia crowd yesterday, he cited stats about the of success of small business owner Gary V&#8217;s venture into social media marketing as highlighted in popular Social Media ROI: Socialnomics video. The issue I discussed with Schipul afterwards is how the example perpetuates the idea that social [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=352&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Considerations for Attorneys Using Social Media</title>
		<link>http://michaelmackenzie.wordpress.com/2010/03/23/considerations-for-attorneys-using-social-media/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/03/23/considerations-for-attorneys-using-social-media/#comments</comments>
		<pubDate>Wed, 24 Mar 2010 01:56:33 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[social media]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=347</guid>
		<description><![CDATA[Paul Arne&#8217;s ViewPoint in last week&#8217;s Atlanta Business Chronicle goes straight to the point of a sore issue I&#8217;ve been hearing from our attorney clients of late: exactly what should and shouldn&#8217;t I do with social media. In his article, he cites an example where the glowing praises of a client submitted as LinkedIn Recommendation [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=347&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<item>
		<title>Is Microsoft really trying to protect hotmail users from URL Squatters?</title>
		<link>http://michaelmackenzie.wordpress.com/2010/03/18/is-microsoft-really-trying-to-protect-hotmail-users-from-url-squatters/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/03/18/is-microsoft-really-trying-to-protect-hotmail-users-from-url-squatters/#comments</comments>
		<pubDate>Thu, 18 Mar 2010 11:53:43 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[SEO/SEM]]></category>
		<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=345</guid>
		<description><![CDATA[NPR revealed (to me) this morning that Microsoft has filed a lawsuit against an exercise equipment firm in CA for buying domains similar to hotmail.com in hopes of catching fat-fingered users. So I&#8217;m laughing riding alone in my Volvo at the absurdity of Microsoft pursuing this action against a small firm exploring a very popular [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=345&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2010/03/18/is-microsoft-really-trying-to-protect-hotmail-users-from-url-squatters/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>When Direct Mail Can Still be More Effective than Email</title>
		<link>http://michaelmackenzie.wordpress.com/2010/01/22/when-direct-mail-can-still-be-more-effective-than-email/</link>
		<comments>http://michaelmackenzie.wordpress.com/2010/01/22/when-direct-mail-can-still-be-more-effective-than-email/#comments</comments>
		<pubDate>Fri, 22 Jan 2010 22:48:22 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=341</guid>
		<description><![CDATA[The WSJ made an excellent point in a piece posted last week about the continued importance of direct mail in the marketing mix of the average small business owner. The article goes on to cite examples of real small businesses who after briefly succumbing to the lure of saving money by cutting their partnership with [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&amp;blog=811262&amp;post=341&amp;subd=michaelmackenzie&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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