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	<title>Michael Mackenzie Communications &#124; Atlanta, GA &#124; Marketing and PR for Small Business</title>
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	<link>http://michaelmackenzie.wordpress.com</link>
	<description>Musings on Messaging Strategy &#38; Efficient Marketing Campaigns</description>
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		<title>Michael Mackenzie Communications &#124; Atlanta, GA &#124; Marketing and PR for Small Business</title>
		<link>http://michaelmackenzie.wordpress.com</link>
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		<title>Using Stock Photography: A Cautionary Tale</title>
		<link>http://michaelmackenzie.wordpress.com/2009/10/26/using-stock-photography-a-cautionary-tale/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/10/26/using-stock-photography-a-cautionary-tale/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 01:57:04 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Budgets]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=320</guid>
		<description><![CDATA[The growing popularity and widespread availability of stock photography sites like istockphoto.com and fotolia.com has put the likes of Getty Images and Tony Stone on their ears right along with a great many high quality independent professionals. You can&#8217;t blame it all on the stock photo sites. The issue has been compounded by camera phones [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=320&subd=michaelmackenzie&ref=&feed=1" />]]></description>
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		<slash:comments>1</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>What does it say when UK advertisers spend more on web than TV?</title>
		<link>http://michaelmackenzie.wordpress.com/2009/10/02/what-does-it-say-when-uk-advertisers-spend-more-on-web-than-tv/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/10/02/what-does-it-say-when-uk-advertisers-spend-more-on-web-than-tv/#comments</comments>
		<pubDate>Fri, 02 Oct 2009 20:00:08 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Budgets]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=317</guid>
		<description><![CDATA[The WSJ reported yesterday that the percent of UK advertising dollars spent on internet advertising has surpassed those spent on TV advertising. Surprised? I was. That&#8217;s a huge difference from the US where reportedly internet advertising still captures only 13% of f all advertising dollars.
So what does that say about their marketing efforts? Is it [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=317&subd=michaelmackenzie&ref=&feed=1" />]]></description>
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			<media:title type="html">jenniferkoon</media:title>
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		<title>What Makes a Good Testimonial?</title>
		<link>http://michaelmackenzie.wordpress.com/2009/09/29/what-makes-a-good-testimonial/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/09/29/what-makes-a-good-testimonial/#comments</comments>
		<pubDate>Tue, 29 Sep 2009 20:57:07 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=313</guid>
		<description><![CDATA[We regularly capture content for clients that is fashioned into a press release or case study but one of the things I see clients struggling with is capturing really good testimonials.
All too often clients will want to post testimonials on their website or in their newsletter from favored and happy clients. The problem is that [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=313&subd=michaelmackenzie&ref=&feed=1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>In Honor of National Punctuaion Day: The Proper Use of an Ellipsis</title>
		<link>http://michaelmackenzie.wordpress.com/2009/09/24/in-honor-of-national-punctuaion-day-the-proper-use-of-an-ellipsis/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/09/24/in-honor-of-national-punctuaion-day-the-proper-use-of-an-ellipsis/#comments</comments>
		<pubDate>Thu, 24 Sep 2009 21:14:56 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=310</guid>
		<description><![CDATA[Sometime earlier this year I came across a reference to today being National Punctuation Day and quickly put a reminder in my calendar. It kind of sounds like National Underwater Basket Weaving Day or some other nonsensical holiday but for the amount of time I spend answering questions about proper use of punctuation, I decided [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=310&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/09/24/in-honor-of-national-punctuaion-day-the-proper-use-of-an-ellipsis/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Inappropriate Advertising in the Miami vs. FSU Football Game</title>
		<link>http://michaelmackenzie.wordpress.com/2009/09/09/inappropriate-advertising-in-the-miami-vs-fsu-football-game/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/09/09/inappropriate-advertising-in-the-miami-vs-fsu-football-game/#comments</comments>
		<pubDate>Wed, 09 Sep 2009 12:49:42 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Advertising]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=307</guid>
		<description><![CDATA[You don&#8217;t have to be a football fan or even an FSU alum to appreciate the really poor taste exhibited by the media buyers for Monday night&#8217;s game on ESPN. What were they thinking allowing a movie about the murdering of sorority girls sponsor a game at a university where not so many years ago [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=307&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/09/09/inappropriate-advertising-in-the-miami-vs-fsu-football-game/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Respecting the Opt Out List</title>
		<link>http://michaelmackenzie.wordpress.com/2009/08/31/respecting-the-opt-out-list/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/08/31/respecting-the-opt-out-list/#comments</comments>
		<pubDate>Mon, 31 Aug 2009 22:02:03 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Direct Mail]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=305</guid>
		<description><![CDATA[In honor of the death of John Jay Daly, former president of the Direct Marketing Association and  founder of the program that allows consumers to opt out of direct mail marketing campaigns, I thought it be valuable to revisit the topic of email and direct mail marketing preferences.
The most prevalent misinformation about e-mailing lists is [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=305&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/08/31/respecting-the-opt-out-list/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Common Problems in Marketing Plans</title>
		<link>http://michaelmackenzie.wordpress.com/2009/08/18/common-problems-in-marketing-plans/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/08/18/common-problems-in-marketing-plans/#comments</comments>
		<pubDate>Wed, 19 Aug 2009 01:05:55 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=277</guid>
		<description><![CDATA[WSJ published a great piece early this summer entitled How to Write a Good Business Plan that starts off pointing out why a down economy is a great time to start a new business (lower costs, less competition) and then goes on not to tell you about the right way to do everything but some [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=277&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/08/18/common-problems-in-marketing-plans/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<title>Increase in Advertising Spending = Recovering Economy or Desperation?</title>
		<link>http://michaelmackenzie.wordpress.com/2009/08/11/increase-in-advertising-spending-recovering-economy-or-desperation/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/08/11/increase-in-advertising-spending-recovering-economy-or-desperation/#comments</comments>
		<pubDate>Tue, 11 Aug 2009 12:21:24 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Budgets]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[email marketing]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=292</guid>
		<description><![CDATA[About six months ago I started encouraging clients to take advantage of the pull back in advertising spend to make their dollar go further by taking advantage of greatly reduced rates. My clients don&#8217;t do a lot of display but the same mantra held true for most of the available media at the time.
Over the [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=292&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/08/11/increase-in-advertising-spending-recovering-economy-or-desperation/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<item>
		<title>SunTrust Advertising Implies They are Immune to M&A; Is that a Safe Bet?</title>
		<link>http://michaelmackenzie.wordpress.com/2009/08/10/suntrust-advertising-implies-they-are-immune-to-m-is-that-a-safe-bet/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/08/10/suntrust-advertising-implies-they-are-immune-to-m-is-that-a-safe-bet/#comments</comments>
		<pubDate>Mon, 10 Aug 2009 12:00:45 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Copywriting]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=290</guid>
		<description><![CDATA[Call me picky if you like, but I actually listen to the words in the radio and TV commercials and read the ad copy in magazines and on direct mail pieces. My family refers to it as an obsession, but I consider it professional research.
In the car this weekend I listened to a SunTrust ad [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=290&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/08/10/suntrust-advertising-implies-they-are-immune-to-m-is-that-a-safe-bet/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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		<item>
		<title>Planning to Use Social Media is Not the Same as Planning Your Social Media Strategy</title>
		<link>http://michaelmackenzie.wordpress.com/2009/07/29/planning-to-use-social-media-is-not-the-same-as-planning-your-social-media-strategy/</link>
		<comments>http://michaelmackenzie.wordpress.com/2009/07/29/planning-to-use-social-media-is-not-the-same-as-planning-your-social-media-strategy/#comments</comments>
		<pubDate>Wed, 29 Jul 2009 22:39:30 +0000</pubDate>
		<dc:creator>jenniferkoon</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://michaelmackenzie.wordpress.com/?p=288</guid>
		<description><![CDATA[Back when everyone read Kotler&#8217;s marketing textbook and set about defining an approach to the 4 P&#8217;s, businesses had marketing plans. The plans specified the who and the what of the business before getting into the sexier issues of how we&#8217;re going to do it.
Lately folks seem to have that engine backwards. They&#8217;re skipping past [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=michaelmackenzie.wordpress.com&blog=811262&post=288&subd=michaelmackenzie&ref=&feed=1" />]]></description>
		<wfw:commentRss>http://michaelmackenzie.wordpress.com/2009/07/29/planning-to-use-social-media-is-not-the-same-as-planning-your-social-media-strategy/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">jenniferkoon</media:title>
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